Bill could block some ads for new drugs – Yahoo News
Pharmaceutical companies could be prohibited from advertising new drugs directly to consumers for the first two years they are on the market under a bill moving through Congress this week.
The goal, supporters say, is to ensure medicines are safe before allowing industry to promote them to consumers in the hopes they will request prescriptions from doctors.
But a reduction in TV and print advertising, which helped transform medications for heartburn and arthritis into blockbusters, would be a serious financial blow to drug makers. According to one study, every $1 spent on pharmaceuticals advertising often adds more than $2 in sales.
While the Food and Drug Administration already screens a small portion of ads voluntarily submitted by drug companies, consumer advocates favor much tougher regulation, arguing that the studies companies use to test the safety of new drugs are not always large enough to spot dangerous side effects.
“We don’t know, and we won’t know, how truly safe a drug is until it’s been used in millions of people,” said Consumer Reports analyst Bill Vaughan. “The real testing of these drugs takes place after a pill hits the market and that’s why the advertising needs to be regulated.”
This is pretty significant. Big pharma is increasingly reliant on the blockbuster drug that addresses chronic and/or lifestyle diseases affecting the a large proportion of the affluent adult population. To reach this population, you need to target it with massive advertising blitzes that
- Alert you to the fact that you might have a problem – Restless leg syndrome, anyone!. This might be something that may be important, but nothing you might have noticed.
- Prod you to get treated for it.
- Convince both you and your doctor that the flashy new drug, which is 100 bucks per month is so much better than the other drug that is 10 bucks a month (Not much science is necessary here, just a major advertising blitz and continuous access to doctors through visits, “seminars”. “gifts”, etc.)
- Work with insurance companies to make this drug the treatment of choice
- Lather, rinse and repeat!
Note that advertising is a huge part of this circle, and any restrictions to this said advertising will have pharma crying foul, and free speech. Call me old fashioned, but free speech protects an individual from surveillance, imprisonment, torture, execution, etc. by his oppressive government of choice due to views he/she might have and/or express. All corporate speech is regulated by definition because it involves a flow of information from a party that has a knowledge edge to one, that does not. To the extent that corporate speech helps the end user, it is beneficial. To the extent it hurts, it is not. So regulation of this speech should be a line drawn by government/regulating authority based on maximizing the benefit to the consumer, not to the industry.
Davidson has urged Senate staffers to eliminate the provision on advertising, arguing that the Supreme Court has already struck down similar attempts to regulate commercial speech.
I do not think that in the current regulatory and judiciary environment, this provision has any chance of passing. As long as “commercial” speech is as free as “individual” speech, we will forever be exploited by organizations that have a knowledge gap on us and use this knowledge gap to make us buy/do things that may not necessarily be in our interest.
I agree with you that there is no sense in blaming China for U.S. short sightedness.
If Americans need someone to blame, then I suggest a look in the mirror.
That said, as a small farmer I must disagree with your assertion that the US need a lesson from the EU.
The EU is a disaster.
I’m of the opinion that past and current regulations and legislation has made food not just less safe, but positively dangerous.
Any more power to the USDA or the FDA could be catastrophic.
For the past 65 years or so, legislation and over regulation has fostered the fracture, industrialization and centralization of the US food supply, with all of the attending evils.
Legislation has helped to empower Archer Daniels Midland, Cargill, Con Agra, Tyson, Monsanto and et. al. , and has made them the darlings of Capital Hill.
I think America would be better served to heed the admonitions of Alexander Hamilton, George Washington and Thomas Jefferson.
Any criticism of the WTO and global economics has been dismissed as backwards protectionism.
Most Americans are disconnected to their food and haven’t a clue where it comes from.
NAFTA and other trade fiascos have encouraged the importation of cheap food from the third world, and I find it instructive, that people will readily buy and consume food grown in a country that they would not dream to drink the water if they were there on vacation.
Americans need to take more responsibility for the nation’s food crisis and begin to help themselves out of the grave they have been digging.
I produce most of my own food and realize that that is not practical for most people.
However many people can plant a small garden or at least a tomato plant. The Consumer can demand Country Of Origin labels everywhere, so as to make informed choices and buy local when ever possible.
A return to America’s original agrarianism and self reliance will not only keep us as a People safer (not just food), but the entire World will be a safer place.
Thanks for the long comment, a lot of what you say makes sense. I am curious, though, why is the EU a disaster? They have a pretty comprehensive testing program, or at least are trying to set one up. Sometimes, they go too far, and test for toxics at extremely low levels. I’ve worked on dioxin/PCB testing for EU compliance at sub-ppt levels.
It would be great to get a small farmer’s perspective on the EU program 🙂
I’ll keep my post short & brief this time.
Food Safety is more than about testing.
That’s like saying a healthy person is their lipid profile or EKG.
It would take me hours to go through and list EU general principles of food law and agriculture, and the ways in which they would destroy the last vestige of small family farms.
Small family farms are in my opinion the only last best hope this country has for safe food.
Compared to the rest of the World, the US has a different view of property rights – civil rights in general.
Many of the mandates of the EU would violate those basic Rights.
I’m thinking the 1st, 4th & 5th Amendments in particular.
The recent outcry from farmers regarding the USDA National Animal Identification System is just the tip of a very deep iceberg.
In fact I would say that NAIS will be the Titanic of the USDA, but that is a whole other story.
Here’s a quick brief 3 item list of everyday practices that come to mind.
This is just for animals, – the fruits & vegetables would be a very long list indeed.
At present, as a Citizen of the United States and as resident of the Commonwealth of Pennsylvania,
I have direct control over my animals.
That means all veterinary management care & decisions, all feed and breeding decisions.
I am free to sell you a lamb, pig, cow, chicken, duck…whatever…. direct, and if you so choose, you may slaughter that lamb in my front yard.
I am free to buy and sell raw milk.
This is not true for all of the US and certainly not an EU practice.
I’m glad the word is finally get out about China, but the problem is bigger than China.
When is somebody going to do a story about the beef that has been imported into the US from South America?
All the BSE feed that could not be sold in Europe was sold to South America.
Last I heard a few years ago, Costa Rica had bought tons of it.
Costa Rican beef has imported into the US and ended up in fast food “restaurants”.
It’s not about “testing” it’s more about greed.
Good Luck to you