Most Americans are guilty of a similar if less costly squandering of
energy when it comes to their cable or satellite TV boxes. A new study
released on Tuesday by the National Resources Defense Council shows that
set-top boxes in the United States consume nearly as much energy when
not in use as when they are on, costing a cumulative $2 billion a year.
Dear media, let’s break down the choices consumers have with regards to set top boxes:
- Not get one, and hence lose access to encrypted channels, digital cable, etc, which are now de rigueur
- Get one, and unplug it every time, which means reaching behind (as you kindly mention), unplugging, and waiting for restart, etc. My Telus box usually takes a couple of minutes at least to reinitialize, and behaves a bit weirdly for another minute afterwards. So how many people will do this?
- Be scolded by you for not being environmentally friendly.
Now, let’s see what would happen in a real, and properly regulated market.
- There would be little connection between the set top box and the content. You would get a box, or use your computer, and just put in a card from your cable company for decryption. While cablecards kinda exist, the reason you haven’t heard of them is because cable companies want you captured by their expensive hardware. separate the two, box manufacturers are free to sell you fancy boxes like this one that can manage all your media, have a friendly interface, cost less, look cool, and consume less energy, and can use all these as marketing points.
- There would be sensible regulation on ALL electric devices to include standby mode, with automatic sleep mode. So, if something is not in use, it shuts off in 15 minutes. Seems difficult? Computers do this all the time, routinely. A set top box is just an underpowered computer.
So, let’s not blame the consumer here, shall we? If anyone is guilty, it is media and telecommunication oligopolies that don’t let us actually have free choice, while simultaneously claiming that any regulation is anti- free market.