Facebook and deep customer tracking, I want my data!

To nobody’s surprise, Facebook, just like any other entity selling you stuff, or selling you to people who sell you stuff is trying to connect more and more sets of previously unconnected data. This particular case deals with brick and mortar store data that is linked with customers’ email addresses and loyalty cards.

Facebook will be using Datalogix to prepare reports for its advertisers about who, if anyone, bought more of their stuff after they ran ads on the social network. But by matching your Facebook profile with your CVS bill, this means that Facebook has the potential to know some of your most intimate details (my, that’s a lot of bunion cream you’re buying!), and the privacy concerns are enormous. When DoubleClick attempted something similar to this, user-backlash ultimately led them to cancel the project.

Can Facebook Possibly Build a Business Model That Isnt Inherently Creepy? – Derek Thompson – The Atlantic.

Corporations (more than government, open data activists!) have been deep mining our data for years. It is part of creating the information asymmetry that enables profits to be made. You may remember this story about Target (coming to Canada as soon as we can learn to say Tarjay) and how they outed a teen’s pregnancy.

 About a year after Pole created his pregnancy-prediction model, a man walked into a Target outside Minneapolis and demanded to see the manager. He was clutching coupons that had been sent to his daughter, and he was angry, according to an employee who participated in the conversation.

“My daughter got this in the mail!” he said. “She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?”

Companies’ ability to reduce us to a shopping probability statistic is only going to get better as they learn to connect more of our data and computing gets faster. Can regulation keep up? Can customer outrage keep up with companies offering us coupons to keep us temporarily happy as impulse centres in our brain are carefully triggered for profit? Can customer outrage even keep up with the barrage of occurrences?

Receipt 2.0

I don’t think we can keep up. So, I want my data. I want information on what I bought, when I bought it, where I bought it in a standardized open data format. No, not a paper receipt, not a paper receipt scanner, but something that can be beamed to my phone, or emailed to me. I want to know when I buy coffee. Can I correlate my shopping habits with my mood?  Do I buy more random electronics when I need a pick me up? What is the spread in the price I paid for my favourite cereal? Do some stores price it differently on Wednesdays? I want apps that can mine my data and tell me where to buy my cereal, or when not to buy. I want apps that can tap into a product database and give me a carbon footprint, or a fair trade pass/fail, or a local product breakdown.

Also, I do not want to re-enter the same bits of data multiple times and increase error. A payment made to my dentist should be sent directly to my extended health “insurance” provider for a refund. It should also go to my tax receipts virtual pile and await reimbursement. Any tax deductions can easily be tagged and directly entered into my tax preparation software at the end of the year. if I want to expense something for work, I should just be able to tag them and send them along. I can’t imagine how much time and effort this will save in error checking, manual entry, auditing, so much more.

Some of this is possible with systems like Mint, but they operate on a payment level, not on a line item level.

The new mobile payment system Square (not in Canada yet) shows some potential, so does Intuit’s GoPayment, which is available in Canada. But these payment systems emphasize ease of payment on both sides of the transaction, not the ability to mine our own data.

Can this happen via the market with no regulatory push? I don’t see how. Reducing information asymmetry is not in corporations’ interest. So it will have to be regulated. You have our data, just give it to us.

Not to mention, this is the “free market” way to go. Think of all the innovation that can be unleashed on the consumer side. Think of the apps that can provide better financial advice, the apps that can collate data at city/regional level and help consumers make better decisions.

Will companies have to spend money to make this happen? Yes. This will not be challenging for larger companies who already spend millions deep-mining our data. What about small business? This is where small tweaks to new systems like Square or GoPayment can be the game changer. Square already charges less for a swipe than a typical Visa transaction. So, I would see local business as saving money. When I buy local, I usually feel a bit more connection with the product. Imagine seeing my decision reinforced by data from Receipt 2.0. Small local business cannot data mine, but can generate enough goodwill with local consumers to get access to their data. Unlike Target, when my corner soap store does something unethical with my data, they cannot survive the bad publicity.

Are there privacy concerns? Yes. But our privacy is already compromised the minute we pay anything other than cash, or use the internet (Tor users, stop smirking). Good regulation can address most concerns.

My information is being used to make me a consume more, I want it to make me a better “consumer”. Open data efforts have focused intensely on public and government data, while privacy activists have tried unsuccessfully to stop private data gathering. I would like open data advocates to look carefully at liberating corporate mined data as well.

Featured Image courtesy the Culturally Authentic Picture Lexicon used under a creative commons licence.

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    FDA Issues Dietary Supplements Final Rule

    The FDA issues rules that will finally make dietary supplement manufacturers conform to some rules in the manufacturing of the products.

    Which ones?

    1. Accurate potency and labeling – 30 mg glucosamine will now contain something close to 30mg
    2. Impurities Testing – All the raw materials will now be tested for impurities/contaminants. They will probably follow USP guidelines.
    3. Adverse event reporting – Manufacturers/sellers will need to report adverse events. This is after the fact safety testing, wholly inadequate, but better than what we had previously.

    See something missing? Efficacy!! You do not have to prove that your product actually works! Basic safety? What is the overdose level? Interactions with other medicines/supplements? Is your dosing form actually bioavailable? Meaning, if you swallow a pill, will it actually get into your bloodstream and reach the intended target?

    Who knows, but standardizing, cataloging and auditing manufacturing processes is a start, I guess. 1.5 cheers for the FDA!

    I would be curious to find out how these companies are going to get audited by the FDA to prove that they’re following the quality control measures they’re supposed to implement. Guess I have to read the 815 pg bundle of joy that is the actual rule to find out more. A cursory word search on audits suggests that the manufacturers do audits on their suppliers, that the quality control unit of manufacturer perform audits on their manufacturing process, but nothing about the FDA conducting audits. Of course, calling yourself a GMP (good manufacturing processes) manufacturer is usually enough to trigger an FDA audit if you’re in pharma. I wonder how the FDA will deal with this one.

    FDA Issues Dietary Supplements Final Rule

    The U.S. Food and Drug Administration today announced a final rule establishing regulations to require current good manufacturing practices (cGMP) for dietary supplements. The rule ensures that dietary supplements are produced in a quality manner, do not contain contaminants or impurities, and are accurately labeled.

    “This rule helps to ensure the quality of dietary supplements so that consumers can be confident that the products they purchase contain what is on the label,” said Commissioner of Food and Drugs Andrew C. von Eschenbach, M.D. “In addition, as a result of recent amendments to the Federal Food, Drug, and Cosmetic Act, by the end of the year, industry will be required to report all serious dietary supplement related adverse events to FDA.”

    The regulations establish the cGMP needed to ensure quality throughout the manufacturing, packaging, labeling, and storing of dietary supplements. The final rule includes requirements for establishing quality control procedures, designing and constructing manufacturing plants, and testing ingredients and the finished product. It also includes requirements for recordkeeping and handling consumer product complaints.

    “The final rule will help ensure that dietary supplements are manufactured with controls that result in a consistent product free of contamination, with accurate labeling,” said Robert E. Brackett, Ph.D., director of FDA’s Center for Food Safety and Applied Nutrition.

    Under the final rule, manufacturers are required to evaluate the identity, purity, strength, and composition of their dietary supplements. If dietary supplements contain contaminants or do not contain the dietary ingredient they are represented to contain, FDA would consider those products to be adulterated or misbranded.

    The aim of the final rule is to prevent inclusion of the wrong ingredients, too much or too little of a dietary ingredient, contamination by substances such as natural toxins, bacteria, pesticides, glass, lead and other heavy metals, as well as improper packaging and labeling.

  • Top Bush Advisors Approved 'Enhanced Interrogation'

    THis banana republic story is not so benign.

    In dozens of top-secret talks and meetings in the White House, the most senior Bush administration officials discussed and approved specific details of how high-value al Qaeda suspects would be interrogated by the Central Intelligence Agency, sources tell ABC News.The so-called Principals who participated in the meetings also approved the use of “combined” interrogation techniques — using different techniques during interrogations, instead of using one method at a time — on terrorist suspects who proved difficult to break, sources said.Highly placed sources said a handful of top advisers signed off on how the CIA would interrogate top al Qaeda suspects — whether they would be slapped, pushed, deprived of sleep or subjected to simulated drowning, called waterboarding.The high-level discussions about these “enhanced interrogation techniques” were so detailed, these sources said, some of the interrogation sessions were almost choreographed — down to the number of times CIA agents could use a specific tactic.

    Sources: Top Bush Advisors Approved ‘Enhanced Interrogation’

    Once again, don’t know what to say…

    Blogged with the Flock Browser
  • In Praise of Red Tape

    In Praise of Red Tape

    Is there any figure in American political discourse more reviled than the bureaucrat? Say the word and a potent caricature leaps to mind: the petty and shiftless paper pusher who wields his small amount of power with malice and caprice. Whatever the issue–from school reform to overhauling the nation’s intelligence apparatus–the bureaucrat is on the wrong side of it.

    Hayes makes an argument that I try to make at mixed gatherings everywhere. Unfortunately, I do not make it as coherently as he does. The secret to any functioning government is a good mid-level bureaucracy that has enough technical experience to implement reasonably good policy, but isn’t overly politicized or corrupt. When I was growing up in India, one of the constant refrains was “Why can’t we be like the Americans? You can actually get a driver’s license without bribing someone!”

    The DMV (which is low level bureaucracy) still works well in the US (yes, my American friends, try getting a license in India!), but the mid level bureaucracy has gotten overly politicized in its top leadership over the years. This leads to that vicious cycle I have blogged about previously:

    1. Appoint lackey to head agency
    2. Appoint viceroy to oversee regulation
    3. Rewrite rules to increase power of executive over legislative
    4. Shift burden of proof away from the regulated to the regulators
    5. Slash budgets so regulating agencies cannot do the work adequately
    6. Hound competent employees out of the agency
    7. Routinely bash said agency as an example of “big government”

    Repeat steps 4-7 as often as necessary to ensure “success”

    Well, it appears that the mid-level bureaucrats pushed back, and Hayes catalogs the results.

    I leave you with a good truism:

    Red tape is what binds those in power to the mast of the law, what stands in the way of government by whim

  • Americanize Me? No Thanks

    The Tyee gets all feisty on the subject of American-Canadian “integration”.

    It all got me to thinking about just why on earth Canadians would want to integrate into the U.S.Let’s be clear. This goes way beyond just having a bad neighbour. It’s about moving in with them.Don’t get me wrong. We can actually feel sorry for folks next door. They weren’t always this bad. But there is just no question that today they are a dangerously dysfunctional family. A lot of them are ill, but the other half refuses to come to their assistance. The old man squanders the family’s considerable income on his gun collection. They foul their own nests and squander their resources.The family behaves as if the neighbourhood’s rules don’t apply to them: they are noisy, pushy and if you try to reason with them they bully you. Hey, it’s not just our neighbourhood — they bully people all over town.

    Americanize Me? No Thanks :: Views :: thetyee.ca

    One more highlight…

    But what about the two decade long increase in U.S. productivity, constantly touted by Bay Street as a model for Canada? According to Doug Henwood of the Guardian newspaper, much of that increase can be traced to the enormous amount of forced, unpaid overtime by both waged and salaried employees. Americans work longer hours per year than those in any other industrialized country

    According to this report, Canadians worked 4 fewer weeks per year than Americans in 2002, which is good. Canada’s right in the middle of industrialized countries as far as hours worked per year goes, no need to emulate the US in that regard.

    Blogged with the Flock Browser

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    Let all residents vote in Canada

    BC has municipal elections in October this year and I will be voting for the candidates whose policies, values and voting records on housing affordability, harm reduction, and walk/bike/transit friendliness match mine the closest. I might even have an endorsement or three up my sleeve. This year, I will also be asking Victoria’s municipal election candidates where they stand on letting permanent residents vote in our elections.

    In the 2016 census, nearly 2.5 million people identified as non-citizen residents, out of which two million were permanent residents. The permanent residents live here, work here, play here, pay taxes, grow pensions, volunteer, commit crimes (yes, they’re like any other Canadian) and more, just like those with Canadian citizenship. However, they have no say in who represents them municipally, provincially or federally. I find this unfair, so do many people, including the Vancouver city council, who passed a resolution in 2018 (PDF) calling for the province to approve voting by permanent residents. This globe news article provides a good backgrounder.

    In short, municipalities have run into the conservative buzzsaw that is the state of our (mostly) conservative or liberal provincial governments. This won’t change unless more people speak up.

    The opposition is mainly that non-citizens are not sufficiently “invested” in the country, they’re too “new”. The more paranoid ones talk about divided loyalties, and bring up stories of foreigners being flown in to vote. Perhaps they should try getting a visitor visa to Canada (spoiler alert, difficult).  People who judge other people’s belonging or membership, however, usually have other items on their agenda. Let’s just leave it at that.

    From my perspective, extending the vote is common sense, fair and just, and that’s that.

    Permanent residents? The case is simple. They’re like citizens in all ways, except for voting, and having to renew every five years. If you want to make life difficult, you could ask them to renew voter registration every five years too, but really, you shouldn’t. Are you concerned about “loyalties”? If you are, then you should not be letting the thousands of dual British-Canadian passport holders vote.

    How about residents without the permanent residency paperwork? Don’t see why not? If you’re concerned about timing of residency, put a time limit on the voting registration. There are very few non-permanent residents in Canada, half a million at last count, so, impact is small.

    Undocumented? May be difficult, especially with visibility and its consequences. But, I would support it if we can find a solution that protects people while allowing for verifying identity for voting.

    Of course, giving people a vote does not solve most problems, but that’s not the point. We see conservatives south of the boarder ceaselessly chipping away at the right of non-white people to vote. We need to be be going in the opposite direction on representation.

    So, here are the questions on this issue I intend to ask Victoria’s municipal candidates in 2018:

    1. Do you support efforts to extend voting rights to all residents in Victoria?
    2. If you do, what are you willing/able to do to make this happen at the municipal level at least, then at the provincial level and federal levels?

    A “no” on #1 is going to make it difficult to vote for you. A “yes” on #1 without some coherent plan on #2 means that you need to think about it some more.

    Are you with me? Would you be willing to ask prospective candidates the same questions? Should there be additional questions? Do these questions make sense, or should they be reworked?

    Cross-posted from interrobang

     

  • Regulating cars

    Before I begin, I use the word “car” to describe all passenger-first vehicles regardless of their design and so-called market segment. Whether it’s a sedan, hatchback, or an SUV, or one of those ridiculous two rows of seats “pickup” truck designs with a short and almost useless flatbed, they are primarily used to transport people and so they are all cars to be regulated as passenger vehicles. Also, electric or fossil, these issues don’t change.

    While mass auto violence makes the headlines and is horrific, routine auto violence kills and injures thousands every year. I want to take a safety and harm reduction focused look at how we can stop this. So, what are the variables?

    1. Access to deadly devices. I see a car as a deadly device, a gun we use to travel around in, which kills unless operated almost perfectly. Who can access a car? How do we control access to a car?
    2. Speed and Proximity. Any speed greater than 50 kph leads to almost certain death. So how do we control speed? The closer cars and drivers get to vulnerable people, the more likely they are to hurt them. Cities, downtowns and other dense spaces have many people walking and biking about, and cars pose much more danger than on a freeway. 
    3. Design. The heavier and taller a vehicle, the more likely it is to kill. If a subcompact car is a pistol, a large passenger “truck” car is an AK47. So how do we control car design?
    4. Human skill and attitude. Driverless car hype aside, cars are operated by humans. The more unskilled, distracted, angry they are, the more likely they are to kill
    5. Necessity and frequency of use. The more people are forced to use killing devices for transport, the more likely they are to kill people. 
    6. The system. We currently assume that use of killing devices by untrained amateurs as transportation is normative. This is the default way to be, and any changes to the default are catastrophic. People call this motonormativity, car brain, you pick the term. 

    If you were not motonormative, how would you tackle this issue of car violence?

    Access

    Right now, car access works as follows. You pass a one-time driving test in a country in your teens. That gives you access to drive most passenger vehicles anywhere in the country for the rest of your life (and in many cases, other countries too). Yes, your license can be suspended for various reasons. But that does not prevent you from driving a car, it only prevents you from driving one legally. So, we have hundreds of instances every year of people who are not allowed to drive hurting others with their cars. This is not an actual restriction of access, it’s administrative. 

    Solution: Take the next logical step. Tie car access to a functioning license. The technological solution is as simple as installing one more security system that does not allow a car to start/move unless a valid license is tapped or inserted. This way, people with suspended licenses will not be able to drive unless they take extreme measures.  If someone is in a mental health crisis, then instead of jailing them on suspicion, you simply restrict access to deadly devices just like you would restrict access to a gun, or sharp knives. This is not a 100% stop as there will be exceptions (steal a license, hack the car, get an enabler), but it will stop most access issues. You could get more nuanced and tie certain cars to certain licenses as well, that way if you don’t want your car to be driven by anyone else than yourself, you implement strict access control. This way, you give people with mental health issues, or substance issues the time it takes for them to get help while restricting their access to dangerous devices, not their entire freedom. 

    Speed

    Right now, cars are designed to go 3-4 times faster than kill speed with no physical restrictions (armed and dangerous). Once again, restrictions like speed limits are just administrative. Most humans don’t comply, and inappropriate speed is a major factor in auto violence. Cars are also almost always allowed in very crowded spaces where they are operated near vulnerable people. 

    Solutions: These solutions sound draconian if you are in car culture. Remember, in addition to being a transport device, the car is also a killing device. You’re driving around in a gun! Speed restrictions are linked to proximity. The closer you are to people on bikes and on foot, the slower the top-speed on your vehicle needs to be. And this is a technological speed limit, not an administrative one. We have the technology to tie speed limiters in cars to GPS. Why, we even restrict ebikes to 32 kmph currently. Even though imperfect, this could be a starting point. I would go a step further. All cars are, by default, in “city” mode. That means their speeds are capped to a max of 25-50 kmph depending on location. I would start with a 30 kmph default maximum and have GPS-linked increases up to 50 in places where there are fewer people walking. Then, when you are on a highway you press the highway or speed button to allow the car to go faster in places where it is less likely to encounter vulnerable people. Highway speeds are hard-capped at 10 kmph above the maximum speed limit in the country in addition to being limited by GPS. We will need a way to light up a car very prominently to display its highway/speed status, and ways to disable back to city mode if activated in the city. If a vehicle is seen in a city on speed/highway mode, the assumption is that it’s armed and dangerous. The status quo, remember, is all cars are armed and dangerous! Tie this to robust and affair utomated enforcement with speed cameras, radar etc. so the police can’t choose not to enforce traffic laws (like they are currently doing in Victoria BC)

    Proximity

    The more people walking/biking in an area, the greater your access restriction to cars and the tighter the speed control. Whether it is creating car-free streets, adding congestion tolls to cities and busy neighbourhoods, or putting up real barriers to prevent access during a festival/gathering, the goal is to greatly reduce the interactions between killing devices and unarmed people. There is so much work going on in this space, the 15 minute city for example is one such framework to think about design that minimizes deadly car interactions.

    Car design 

    This one is simple. Cars cannot be allowed for sale if they are too tall, or too heavy. Cars are not cellphones, they have to be regulated with safety as the overwhelming priority. The safety approval process must take equal care of people outside the car, not just inside. There’s overwhelming evidence (and physics) that shows large cars like “trucks” or “SUVs” cause disproportionate harm. If you need to carry more people, design appropriately to bring the harm levels back to baseline car. There is also the disturbing trend of touchscreen menu-based interfaces for cars that is terribly unsafe. All of these need changing. 

    Driver skill and attitude

    This is tied to access and design. If you think of the car as a gun, then it should horrify you that amateurs with one-time testing and no continuing professional development are allowed unlimited access to cars. Driving  a car is a cognitively demanding task, and research shows that any level of distraction away from simply driving on a highway with no people and no distraction increases risk.  Given that, it’s quite amazing more people are not hurt more often. It is proof that most people are working hard to do the right thing and concentrating on driving most of the time. It is clearly not enough. People have suggested more frequent retesting may help, continuing education as well. But ensuring driver licenses aren’t just pieces of plastic would go a long way. Same with driver attitude. When you’re performing a cognitively demanding task, you must stay calm. Unfortunately, the act of driving in proximity to hundreds of other drivers you don’t know and can’t communicate with increases stress in an already distrustful and dangerous environment, hence the common road rage issues. Add in the unpredictability and extra difficulty level of negotiating crowded urban streets, it’s all so demanding. Some of this can be handled through access restriction, some through speed control. However, the underlying issue is that driving is stressful and causes stress. Even with all the tools of so called “self-driving”, anything other than complete attention is dangerous. So you have to address necessity and frequency

    Necessity and frequency, and the system.

    Many books have been written on this topic. So I won’t go into much detail. For example, Life After Cars, or Car Free Cities, and so many more. The overarching point here is to reduce the necessity and frequency of private driving by designing our living and working systems appropriately. For example, I have a car, but I use it maybe once a week on a longer office drive (which I would not need to if we had a better transit system), or for getting into nature quickly. The rest of the time, most of what I need is within a 10 minute sweat free ebike ride: Groceries, medical appointments, kids school etc.

    Needless to say, each of these interventions major and minor face a motonormative culture and entrenched opposition. So expect none of them except possibly the system design (which is happening in many places).

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