The LA Times does Ambassador Cars

Please, we don’t need any sentimentality! These cars need to go away, they’ve done their bit for 50+ years, it’s time to retire!

India’s ugly icon of the road – Los Angeles Times

TO describe the most famous car strutting along India’s roads today, think of some of the qualities associated with hot automotive design.

Sleek. Sporty. Sexy. Fast.

Now throw them out.

None of those words applies to the Ambassador — in fact, quite the opposite, many say. Its boxy shape, like a derby hat on wheels, is an aerodynamic nightmare. It can have trouble overtaking wandering cows, let alone more powerful rivals. It’s not the car you’d pick to impress someone on a first date, or a fifth.

Yet everything the Ambassador is not doesn’t change what it is: an icon of modern India, a national treasure that epitomizes the country’s last 50 years, which is how long the car has been rolling off the same assembly line in eastern India, day in and day out.

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