GE Plumbs the Depths

The very excellent htww blog by Andrew Leonard on Salon brought this “clean coal” video to my attention. It is a year old, but new to us!

Do watch. In a one minute commercial, GE manages to greenwash on clean coal, be incredibly sexist, and, in an act that screams a giant F@#$ You to all involved, use as a soundtrack, a song about the misery of coal mining and the hardship faced by miners. I thought it was a parody, it had to be, apparently, NOT!

Sixteen Tons

Some people say a man is made outta mud
A poor man’s made outta muscle and blood
Muscle and blood and skin and bones
A mind that’s a-weak and a back that’s strong

You load sixteen tons, what do you get
Another day older and deeper in debt
Saint Peter don’t you call me ’cause I can’t go
I owe my soul to the company store

I was born one mornin’ when the sun didn’t shine
I picked up my shovel and I walked to the mine
I loaded sixteen tons of number nine coal
And the straw boss said “Well, a-bless my soul”

You load sixteen tons, what do you get
Another day older and deeper in debt
Saint Peter don’t you call me ’cause I can’t go
I owe my soul to the company store

I was born one mornin’, it was drizzlin’ rain
Fightin’ and trouble are my middle name
I was raised in the canebrake by an ol’ mama lion
Cain’t no-a high-toned woman make me walk the line

You load sixteen tons, what do you get
Another day older and deeper in debt
Saint Peter don’t you call me ’cause I can’t go
I owe my soul to the company store

If you see me comin’, better step aside
A lotta men didn’t, a lotta men died
One fist of iron, the other of steel
If the right one don’t a-get you
Then the left one will

You load sixteen tons, what do you get
Another day older and deeper in debt
Saint Peter don’t you call me ’cause I can’t go
I owe my soul to the company store

Shame on them.

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